What Hibernating Squirrels Teach Us About Rediscovering Old Ideas
Ever heard of the Arctic ground squirrel? No? Don't worry; most people haven't. These little furballs spend up to nine months a year in hibernation, slowing their heart rates and body temperatures to near-death levels. Then, as if waking from a long nap, they burst back into life, ready to take on the world—or at least their tiny corner of the tundra.
So, what's with the squirrel trivia? Well, it got me thinking about the projects and ideas we stash away, only to forget they ever existed. Just like those squirrels, maybe our old work is simply waiting for the right moment to spring back to life.
Over the past dozen years, I've been involved in all sorts of development projects and short-lived series. Some took off; others fizzled out faster than a cheap firework. But here's the kicker: sifting through these archives, I realized there's a goldmine of interesting topics and amazing people we've collaborated with along the way.
It's like finding a box of old vinyl records in your attic—sure, some are scratched, but others are classics that just need a good dusting off.
There's an old Japanese ritual called "misogi," where participants cleanse themselves by standing under an icy waterfall. The idea is to wash away impurities and gain clarity. While I'm not keen on hypothermia, the concept resonates. Revisiting past work can feel like a mental misogi—a refreshing (if sometimes bracing) way to gain new perspectives.
So, I've decided to start sharing some of these archived gems on our social feeds. Not to bask in nostalgia, but to see if these ideas still have legs—or maybe sprout new ones. Who knows? They might inspire someone else, spark a conversation, or even kick off a new project.
Reconnecting with these old projects also means reconnecting with the talented folks who were part of them. It's been a blast catching up, sharing a few laughs, and brainstorming what could be next.
In a world that's always rushing forward, sometimes the best move is to pause, take a look back, and see what we've left behind. After all, if a squirrel can spend most of the year on pause and still come out swinging, maybe our old ideas deserve a second chance, too.
So keep an eye out on our social channels. You might just find something that makes you think, smile, or even roll your eyes. And that's okay—because rediscovering the past isn't about perfection; it's about possibilities.
Let's see where this journey takes us next.
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